Positive Organizational Scholarship (POS) is an umbrella concept used to emphasize what elevates and what is inspiring to individuals and organizations by defining and improving on the challenging, broken, and needlessly difficult. Just as positive psychology explores optimal individual psychologica[...]

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. "Living the Brand" demonstrates how you can empower and enthuse your employees to create 'brand champions'. Thi[...]

Organisasjonsdrevet merkebygging er en bok med en ny og frisk innfallsvinkel til merkebygging. Forfatterne utfordrer tradisjonell tenkning i merkebyggingsfaget. De mener at en bedrifts suksess avhenger av at alle dens ansatte deltar på en effektiv måte, og at dette gir fornøyde medarbeidere og ø[...]